32 marketing
skills. One
install.

Run the install command in your terminal:

Or download and clone directly from GitHub. All 32 skills install in one command.

This is the most important step. Before anything else, run this command in Claude Code:

Claude will either auto-draft a context file from your codebase or walk you through it conversationally. It builds a file at .agents/product-marketing-context.md covering 12 sections:

1. Product overview — one-liner, category, business model
2. Target audience — company type, decision-maker roles, jobs to be done
3. Personas — what each buying role cares about
4. Problems and pain points — core challenge, why existing solutions fall short
5. Competitive landscape — direct, secondary, and indirect competitors
6. Differentiation — why customers choose you
7. Objections and anti-personas — top 3 objections, who is not a good fit
8. Switching dynamics — JTBD Four Forces
9. Customer language — verbatim phrases to use and avoid
10. Brand voice — tone, style, personality
11. Proof points — metrics, customers, testimonials
12. Goals — primary business goal, conversion action, current metrics

Type any skill command in Claude Code. The skill reads your context file automatically and only asks for information specific to the current task.

Run /product-marketing-context again and choose "update specific sections" whenever your positioning, pricing, or audience changes. Every skill picks up the changes automatically on the next run.